With business drivers altering the way upstream petroleum companies compete, decision makers are focusing on key activities in the Value Chain. Technology can add value at any point in the chain, as well as across the entire chain.



The greatest opportunity occurs in the middle, at the center of upstream operations and competitive advantage. Here, technology can be applied strategically, in support of core business objectives.

Technologies of particular value in the center include high-end geo systems, oilfield automation, optimization, and plant lifecycle management. Representative technologies that span the entire E&P upstream value chain are business intelligence, virtual data integration, and web services.

As with any technology, results depend on thoughtful selection and implementation. The well-considered application of technology can lead to:
• Lower operating expense
• Increased return on capital employed
• Increased operational efficiency